We launched our brand in late February at the Reed Gift Fair in Sydney, taking many orders from new stockists. Thank you for your patience and understanding as we make and dispatch the many products ordered. For new orders please expect shipping delays until stock levels are restored.

THE EVOLUTION OF OUR BATH SALTS: A JOURNEY FROM SIMPLICITY TO ELEGANCE

Welcome to a special feature on our blog, where we share the inspiring journey of our bath salts collection. From humble beginnings to the luxurious presentation you see today, our path has been one of continuous improvement and dedication to excellence.

The Birth of a Vision

Our range of bath salts, each uniquely blended with natural botanicals, was conceived with a singular vision: to provide a haven of relaxation and tranquility for our customers. Whether infused with Lavender, Chamomile, Orange Peel, or other soothing ingredients, our bath salts are designed to dissolve seamlessly into warm water, creating an aromatic sanctuary in the comfort of your own bath.

A Period of Transformation

The development of our bath salts collection spanned 12 to 18 months, a testament to our commitment to crafting a product range that genuinely enhances the bathing experience. Reflecting on our origins, it’s astonishing to see the transformation. Initially, our bath salts were packaged in functional yet unremarkable zip-lock bags, adorned with a simple sticker for branding. Functional, yes, but we knew our product deserved a presentation as refined as its contents.

Embracing Customer Feedback

During the trial phase, the response to the quality and effect of our bath salts was overwhelmingly positive. However, we were also attentive to the feedback regarding their use. While our customers cherished the relaxation our bath salts provided, many expressed a desire for a less messy experience post-soak. This feedback was invaluable, prompting us to seek a solution that would enhance user satisfaction.

The Introduction of the Muslin Cloth Bag

Our solution was elegantly simple: a muslin cloth bag. This addition to our bath salts allows users to enjoy all the benefits of our botanical blends without the inconvenience of cleaning up afterwards. The botanicals can be contained within the bag, preventing them from scattering and adhering to the bath walls, thus ensuring a serene and mess-free relaxation experience.

A Leap into Elegance

Today, we are proud to present our bath salts in a stunning glass cylinder, encased within a beautifully designed box from our IMAGINE Collection. This evolution in packaging is not just about aesthetics; it represents our commitment to sustainability, quality, and the overall experience of our customers. The glass cylinder not only showcases the bath salts beautifully but also signifies the premium, serene experience waiting to be unleashed.

Versatility and Relaxation

Our bath salts are not just for full-body soaks. They offer the versatility of being used for a luxurious foot soak, transforming any space into a spa-like oasis. Whether it’s a moment of tranquility after a long day or a soothing ritual to elevate your mood, our bath salts adapt to your needs.

Our Commitment to Your Serenity

The journey of our bath salts from simple beginnings to the luxurious present is a reflection of our dedication to innovation, customer feedback, and the pursuit of perfection. By introducing the muslin cloth bag, we’ve taken another step towards ensuring that every bath or foot soak is a moment of uninterrupted bliss.

We invite you to experience the tranquility and luxury of our bath salts collection, a journey that embodies our passion for providing you with the ultimate relaxation experience. Let each soak be an escape to a world of calm, soothing your senses and refreshing your spirit.

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